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New Year, New Flavors: Rubio’s® Introduces Wild Argentinian Red Shrimp

Carlsbad CARubio’s® Restaurants, the brand known for its delicious coastal cuisine and popularizing the fish taco, is adding Wild Argentinian Red Shrimp to its award-winning seafood menu. The grilled shrimp is now available in a new Two Taco Plate and Bowl.

Sourced in South America off the coast of Argentina, the Wild Argentinian Red Shrimp was selected by the Rubio’s culinary team for its large size and sweet flavor. Rubio’s Wild-Caught Argentinian Red Shrimp is grilled to perfection and drizzled with a warm butter made from a blend of smoked paprika, sundried tomatoes, sea salt, garlic and oregano.

The new Wild Argentinian Red Shrimp Bowl features the mouth-watering shrimp with smoked paprika and tomato butter on a bed of crisp cabbage, citrus rice and black beans, and topped with Hass avocado slices, chipotle white sauce, salsa fresca and crispy tortilla strips. In the Two Taco Plate, this warm, buttery shrimp is topped with creamy Haas avocado slices, salsa fresca, crisp cabbage, chipotle white sauce, and is served on warm stone-ground tortillas with a side of “no-fried” pinto beans and chips.

“Grilled shrimp is one of our most popular seafood items, and we wanted to honor our guests by offering a new flavor experience with a special shrimp,” said Ralph Rubio, co-founder of Rubio’s Coastal. “Wild Argentinian Red Shrimp is bigger than regular shrimp with a flavor and texture similar to lobster so it complements Rubio’s signature flavors. Our new smoked paprika and tomato butter that’s drizzled on top of the shrimp further enhances the flavor experience, and we’re excited for our guests to enjoy it.”

To coincide with healthier dining in the New Year, Rubio’s has also partnered with Healthy Dining and MyMenu to make it easier for guests to find menu items that fit their dietary needs. From calorie counts to vegetarian and wheat- and dairy-free options, the MyMenu page offers on-demand personalized nutrition, and allergen information. Guests can find a full list of menu options by visiting www.rubios.com/MyMenu. The partnership aligns with Rubio’s “Made With a Mission”® commitment  – to serve coastal food that not only tastes great, but that its guests can feel great about eating.

For more information about Rubio’s Coastal Grill, visit www.rubios.com. Guests can also join the conversation on Facebook at www.facebook.com/rubios, Twitter at www.twitter.com/rubiostweets and Instagram at www.instagram.com/rubioscoastalgrill.


About Rubio’s® Restaurants

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Since then, Rubio’s has established a passionate fan base throughout the U.S., and has been credited with starting the fish taco phenomenon. In addition to the famed Original Fish Taco®, Rubio’s serves award-winning fish tacos made with grilled shrimp, grilled or blackened ono, Wild Alaska Coho Salmon, and other seafood. Rubio’s innovative recipes also include a variety of burritos, bowls and salads, and feature responsibly-sourced seafood, all-natural chicken and all-natural steak, along with fresh made guacamole and salsas made daily. Ranked as the “Number One Most Craveable Taco Chain” by Technomic’s Consumer Brand Metrics data, Rubio’s is committed to giving back to the communities it serves by sponsoring a variety of ocean-related events and organizations throughout the year. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and currently operates more than 200 restaurants in California, Arizona, Colorado, Utah, Nevada and Florida. For more information, visit https://www.rubios.com.