Oceanside CA- “Redefine Your Possible” is the motto of a new specialty retail store, Endurance House, opening its doors for business, 10:00 AM, Friday, November 8. The Oceanside store, owned and operated by Jondi Bernardo, is the first in California and just the fifth, of the Endurance House franchises, to open in the country. “We chose Oceanside for our next location because Jondi chose Oceanside. ” said Endurance House Co-founder, Jamie Osborn, of the store’s owner Jondi Bernardo. “We look for people, not places and we look for relationships in the community.” Osborn continued,” We are all about helping people get ahead in fitness, reaching their next level, their next goal”
Endurance House “is a shop for triathletes from the ground up” said owner Jondi Bernado “but not limited to the triathlete.” The stores mission statement is, ” To provide gold standard guest service for Triathletes, runners and walkers of all abilities in a genuine and encouraging atmosphere.
The store location, 401 N. Coast Highway, sells a full line of running shoes, fitness apparel and will offer bikes from three of the top manufacturers, Quintana Roo, Orbea and Argon. The store features Personalized Movement Profile (PMP) Stations that use video and a treadmill to help store consultants equip customers with the best shoe and fit for their walking/running profile.
Another feature at Endurance House is the bike fitting station. “It takes about an hour and a half to get fitted properly for a bike.” Bernardo said.” That seems like a long time but you can imagine that someone riding in the triathlon needs to be comfortable on their bicycle” continued Jondi.
Store owner, Jondi Beranardo and Endurace House co-Founder Jamie Osborn work on the display for the PMP, Personalized
Endurance House has bike mechanics on staff and offers aerodynamic and lightweight, high-end race wheel rentals. The store also has Zoot and Orca wetsuits available for rent, in all sizes.They have free group activities such as the ‘Tuesday Fun Run’ and weekend group rides. The activities are “designed programs for regular people looking to redefine themselves by accomplishing something that may at first, feel impossible.”
The opening celebration will feature a give-away every hour with a Grand Give-away of a Quintana Roo Kilo Carbon Triathlon Bike valued at $1800. There will be clinics and vendors all three days of the opening celebration. For a full schedule of events you can visit their website [here]
Endurance House is at 401 N. Coast Highway in Oceanside. Store hours are 10:00AM- 7:00PM, Monday through Saturday. 10:00 AM to 6:00PM on Sundays.