Oceanside CA- The growth of the Craft Beer industry in Oceanside is mirrored by the growth, of the industry, throughout the country according to data released today by the Brewers Association, based in Colorado.
The trade association, representing small and independent American craft brewers, today released 2013 data on U.S. craft brewing growth. As a primary driver of growth in the beer industry, craft brewers saw an 18 percent rise in volume, representing a total of 15.6 million barrels, and a 20 percent increase in retail dollar value.
An American craft brewer, as defined by the association, is a small, independent, and traditional brewer with an annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales).
In 2013, craft brewers reached 7.8 percent volume of the total U.S. beer market, up from 6.5 percent the previous year. Additionally, craft dollar share of the total U.S. beer market reached 14.3 percent in 2013, as retail dollar value from craft brewers was estimated at $14.3 billion, up from $11.9 billion in 2012.
“With this stellar year, craft has now averaged 10.9 percent growth over the last decade,” said Bart Watson, staff economist, Brewers Association. “Beer drinkers are excited about what small and independent brewers are offering and that is evidenced by the rising production and sales of the craft segment.”
So who is drinking craft beer? Legacy Brewing Co., co-owner John Snyder said, “It’s people who care what they put in their bodies.” People who drink craft beer tend to be knowledgeable about the product. “It’s a non-exclusive group.” continued Snyder, “People know what they prefer and they prefer quality. A quality and style that the large brewers won’t or can’t adapt to fast enough.”
People are drawn to the creativity and variety that craft beers offer. There are Beer Schools which offer classes on how to store your beer and develop your palette.
The Legacy Brewing Company opened in Oceanside, November 2013. They now have a variety of beers in 35-45 restaurants and pubs throughout the area. “We are adding 5-10 taps a week and that number just keeps growing.” said Snyder
The number of operating breweries in the U.S. in 2013 totaled 2,822, with 2,768 of those considered craft, demonstrating that craft breweries make up 98 percent of all U.S. operating breweries. This count includes 413 new brewery openings and 44 closings. Combined with already existing and established breweries and brewpubs, craft brewers provided 110,273 jobs, an increase of almost 2,000 from the previous year.
“Openings of brewing facilities continue to far outpace closings, demonstrating that the demand for high-quality, local, fuller-flavored beers is only increasing,” added Watson. “The geographic diversity of openings and production growth shows the national nature of this movement. In towns all across the country, craft brewers are creating jobs, delivering innovative products, advancing the beverage of beer and strengthening their local economies.”