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So. O’side Elementary School Earning Money Recycling Drink Pouches

Oceanside CA— South Oceanside Elementary School students earn money and prizes for their school by collecting and recycling drink pouches used in the lunchroom and at home. South Oceanside Elementary has just reached the first level of TerraCycle and Capri Sun’s Drink Pouch Brigade® milestone contest by collecting more than 10,000 drink pouches. The participants have earned nearly $300 for their school by collecting the drink pouches.

The Drink Pouch Brigade® is a free recycling program that rewards people for collecting and sending their waste to TerraCycle® to be recycled or upcycled. Since 2007, Drink Pouch Brigade participants have kept almost 235 million drink pouches out of landfills and raised more than $4.5 million for charity. With the milestone program, in addition to the money earned for each piece of waste collected, participants can win prizes made from recycled drink pouches, such as storage bins, a playground and other fun rewards.

“The milestone program is meant to inspire individuals and organizations to collect more waste while receiving prizes for their achievements,” said Tom Szaky, CEO of TerraCycle. “It is rewarding to see the students and administration get so involved in making this work.  It’s an incredible achievement to have kept so many pouches out of the waste stream.”

Thousands of other schools and organizations across the United States participate in the Drink Pouch Brigade. To learn more about the program or to sign up, visit www.terracycle.com. The program is free to any interested organization or individual, and all shipping costs are paid. In addition, for each piece of waste received, participants earn money for a charity of their choice.


About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.