San Diego County CA— Rubio’s® Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, today announced the introduction of sustainable Wild Alaska Coho Salmon to its menu as part of its ongoing “Made With a Mission”℠ commitment. The rich, full-flavored salmon is available grilled or house blackened and will replace Atlantic salmon in entrees across the menu. To celebrate the introduction of Wild Alaska Coho Salmon, Rubio’s is bringing back its popular Chimichurri Salmon Two Taco Plate and Burrito, which will be available for a limited time beginning June 1.
Created by Co-Founder Ralph Rubio and the Rubio’s culinary team, Chimichurri Salmon just in time for summer. Bursting with flavor, each item features the new sustainable, grilled Wild Alaska Coho Salmon topped with Rubio’s chimichurri sauce – a savory blend of basil, parsley, chives, garlic and olive oil. The Chimichurri Salmon Two Taco Plate features grilled salmon placed atop warm stone-ground corn tortillas topped with chimichurri sauce, fire-roasted corn, creamy white sauce, Fresno Chiles and spring mix, and is served with no-fried™ pinto beans and sea salted tortilla chips. The Chimichurri Salmon Burrito wraps Wild Alaska Coho Salmon melted cheese, chimichurri sauce, fire-roasted corn, Mexican rice, black beans, salsa fresca, Fresno chiles and creamy white sauce in a warm flour tortilla.
“It’s always been important to us that our guests feel good about what they are eating, and that starts with the ingredients we use,” said Rubio. “The introduction of sustainable Wild Alaska Coho Salmon demonstrates our commitment to food quality and our promise to continue evolving our ingredients. We know our guests love the Chimichurri Salmon Two Taco Plate and Burrito from when we offered it a few years ago, and we hope they enjoy the new take on these bold, savory dishes all summer long.”
Rubio’s has been committed to serving delicious coastal food made with quality ingredients for years, as demonstrated through the sustainable seafood found across its menu, daily handmade salsas and guacamole, and fresh produce delivered weekly. As part of the company’s “Made With a Mission”℠ commitment – to serve coastal food that not only tastes great, but that its guests can feel great about eating – Rubio’s also recently introduced all natural chicken raised without antibiotics and all natural bacon with no nitrates or nitrites added, except those naturally occurring in natural ingredients, to entrees across its menu. More information about Rubio’s commitment to food quality can be viewed at https://www.rubios.com/food-philosophy/made-mission.
To date, Rubio’s has sold more than 200 million Original Fish Tacos® and uses sustainable seafood in nearly all of its seafood menu items. The brand continues to expand its menu with innovative recipes, ranging from sustainable Grilled Gourmet Shrimp Tacos and Burritos to a California Bowl made with Wild Alaska Coho Salmon and a Chipotle Orange Salad with Wild Pacific Mahi Mahi.
For more information about Rubio’s Coastal Grill, please visit https://www.rubios.com. Guests can also join the conversation on Twitter at www.twitter.com/RubioTweets, or Facebook at www.facebook.com/rubios.
Find the new Chimichurri Salmon Taco at: https://www.rubios.com/menu/grilled-seafood-tacos/featured-chimichurri-salmon-tacos
Find the Chimichurri Salmon Burrito at: https://www.rubios.com/menu/seafood-burritos/featured-chimichurri-salmon-burrito
About Rubio’s® Restaurants
Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, counting the ocean as a source of inspiration, Rubio’s uses sustainable seafood in nearly all of its seafood dishes, and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers grilled marinated chicken and steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’ as well as one of its ‘Top Five Most Loved Fast Casual Chains’. Rubio’s participates in a variety of community partnership efforts throughout the year including being a member of the Blue Business Council and hosting Rubio’s annual CoastFest celebration and beach cleanup. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and currently operates nearly 200 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit https://www.rubios.com.