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The McCorkle family (courtesy photo)

BareBaby is a Hit!

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By Bobbie DeBoer

Oceanside CA— We had a lot of interest in the story we ran in May on The McCorkles, and we wondered how their new product was faring.  For those of you who didn’t read the article, their story goes like this…

When Kim and Kent McCorkle had their first baby, they were surprised to find that every so-called “organic” baby lotion label they read included questionable ingredients and processing.  They didn’t want to use these products on their little boy, but what could they do?  Instead of just complaining about the problem, the McCorkles decided to take matters into their own hands, and in a few months, they’d developed their own organic baby lotion.

Lotion ingredients

Lotion ingredients

Of course it helps to have a chemistry instructor at the helm of such an undertaking (Kent teaches at MiraCosta), and it took a lot of time and research to develop BareBaby Organics Premium Moisturizing Lotion.  Kent collected important information from the Environmental Working Group Skin Deep Data Base, which ranks products and individual ingredients from 1-10 (1 being the best, 10 the worst).  Working closely with a manufacturer on the lotion formulation, it took 14 prototypes until BareBaby met Kent’s criteria that each element included be graded a “1,” a safely organic ingredient.  Aloe, coconut oil, olive oil, shea butter, and avocado oil are just a few of the organic elements found in BareBaby.  For a full list, check out barebabyorganics.com.

Since its launch in April 2016, BareBaby has sold over 1,000 units on Amazon, and the response has been overwhelming.  Though the lotion was designed for babies, it works well for kids and adults, too, and feedback from customers has been extremely positive.

While juggling careers and family, The McCorkles are currently working on the next in their line of baby products:  shampoo and body wash.  If all goes well, it will be available on Amazon in the fall.  There are also plans in the works for safe and organic bubble bath and organic hair conditioner, as well as an adult line of products.

“We saw a need for ourselves and ended up helping others,” said Kent.  “There’s no better feeling than that.”