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Frank Messmann Named CEO of Absolute Board Co.

Oceanside CA—Absolute Board Co. (Absolute) is stoked to announce Frank Messmann has been appointed Chief Executive Officer effective 15 August 2016, based in our Oceanside, USA headquarters. The move has been made to accelerate Absolute in delivering its mission “To get more people skateboarding.”

Over the last five years Absolute has been one of the main drivers of growth in skateboard participation globally. Absolute Founder Ben Mackay said; “I am stoked there are so many new people skateboarding because of brands like Penny and Z-Flex and this will continue to be our company mission! As the business has grown, Luke (Campbell, co-owner) and I have assessed the opportunities ahead and the need to continue to invest in our future growth. Frank is one of the most respected and proven leaders in the skateboard industry and the ability to achieve these goals is exactly what Frank will bring to Absolute. With Frank on board, I will be able to focus completely on continuing to develop phenomenal and innovative new products, which we will launch in 2017 and beyond. We are currently in a challenging trading environment and this appointment is an investment that better allows us to execute new product strategies, expand strategic brand partnerships and better support our retail partners, customers and team.”

Frank Messmann brings over twenty years of CEO/General Manager experience. Growing up in Copenhagen, Denmark Frank started skateboarding on a plastic skateboard before later becoming a professional skateboarder. Frank was recruited in his twenties to set up the Powell-Peralta European office and in the late 90s, Frank was the driving force behind World Industries’ global expansion. His most recent work includes: European GM of DC Shoes, GM of Sole Technology Europe (Etnies, Es, Emerica skate shoes), CEO of Black Box Distribution in the US housing the Fallen Footwear, Zero Skateboards and Insight Apparel brands.


About Penny Skateboards:

Founded in 1998 by Ben Mackay, Absolute Board Co. designs and markets some of the most reputable and authentic brands in the industry, including Penny Skateboards, Z-Flex, Uppercut Deluxe and Seven Skates. Its Brands are sold in over sixty countries worldwide with offices and production facilities in Australia, UK, USA, China and Taiwan.

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