Grown in Hatch, New Mexico, Hatch Chiles are a mildly hot yet savory pepper that, when perfectly roasted, yields a uniquely delicious flavor, both spicy and sweet. While the Hatch Chile Festival annually attracts thousands of visitors from around the world to this small farming community every Fall, Gelson’s brings its own festival to pepper-loving customers across Southern California.
Gelson’s Market in Del Mar, La Costa/Carlsbad, and Pacific Beach are hosting their “Hatch Chile Roasting Event” from 11 a.m. to 3 p.m, Saturday September 10, 2016. Sample Hatch Chile specialty items, learn about the growing process, and receive serving and cooking ideas from experts. Among its special Service Deli items, try the Hatch Chile Salad, Hatch Chile Cornbread, Hatch Chile Sausage or Hatch Chile Quiche for a flavor pop that enhances these classic dishes. Have fresh Hatch Chiles roasted for free at the store for inclusion in your home recipes: from omelets and baked chicken to salsa and guacamole.
Don’t miss out on this seasonal celebration, taking place on Saturday, September 10th in Del Mar, La Costa/Carlsbad, and Pacific Beach and then additionally every Friday and Saturday at various locations through September 10. Click here to see the full list of events and locations.
This year, Gelson’s team visited Hatch, New Mexico to bring shoppers the inside scoop on authentic Hatch Chiles. They shared their experience along the way with educational Facebook LIVE videos featuring a farmer discussing the process and unique flavor of Hatch Chile. Check out Gelson’s on Facebook here.
Founded in 1951, Gelson’s currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, please visit www.gelsons.com.