Oceanside CA— Interact Communications is pleased to welcome Oceanside resident Cheryl Broom as its new president, further establishing the company’s Southern California branch. Ms. Broom comes to the company after serving 11 years at MiraCosta as the community college’s Director of Public and Government Relations, Marketing and Communications. Interact is a Wisconsin-based communications company that has worked exclusively with two-year colleges for 20 years.
“Everyone at Interact Communications is thrilled that Cheryl has joined the team. We have admired her award-winning work for a long time and are excited to see where she can take the company,” stated Interact Founder and CEO Pam Cox-Otto. “With Cheryl being based in San Diego and her extensive knowledge of the California market, Interact is better able to support the state’s community colleges and provide them with the research, marketing, and communications services they need to better serve their students.”
A former television news reporter, Ms. Broom made her move into public relations and marketing when she became the first Public Information Officer for a Northern California Sheriff’s Office. After earning a master’s degree in communication studies from CSU Chico, Cheryl hung up her sheriff’s badge and moved home to San Diego to begin her work at MiraCosta College. While at MiraCosta, Ms. Broom led a major rebranding effort; revitalized marketing efforts to sustain year-after-year enrollment growth; secured the 2016 passage of a $455 million facilities bond; and spearheaded state legislation that has helped California community college employees take maternity and paternity leave. Along the way, Ms. Broom won more than 100 awards from the National Council for Marketing and Public Relations and the Community College Public Relations Organization.
As President of Interact Communications, Broom serves as Interact’s point person on the West Coast and specializes in providing cutting-edge and team-oriented marketing, research, strategic and public relations support to two-year and technical colleges. She can be reached at Cheryl.firstname.lastname@example.org or at 760.698.3194