Winner will Play at Fat Tire’s Tour de Fat on July 8
San Diego CA— World-class acts, top-notch beer, and philanthropic fun – get ready because “Fat Tire presents the Tour de Fat” from New Belgium Brewing is bringing the party to San Diego on Saturday, July 8. This year’s tour is the biggest and boldest yet, traveling to 33 cities.
Leading up to the big day, some cities, including San Diego, will host a Battle of the Bands competition to play on the Tour de Fat stage. On Thursday, June 15 local bands, Avi Buffalo and The Verigolds will compete against each other for this hometown honor.
“The Battle of the Bands is a new element we’re looking forward to,” said New Belgium Tour de Fat Brand Manager, Sam Sawyer. “In San Diego, attendees will receive a voting token for each New Belgium beer they purchase at the Battle of the Bands. The band with the most tokens at the end of the night gets to play at Tour de Fat and we’ll split the proceeds evenly between our two non-profit partners, San Diego County Bicycle Coalition and San Diego Mountain Bike Association.”
Another new element for the 2017 season is a top headline act in each city. In San Diego, The Naked and Famous will wow the crowd. The electronic pop band’s new album, “Simple Forms” featuring the hit single “HIGHER” is out now.
In addition to live music, Tour de Fat’s mayhem will include an ensemble cast of artists, performers, vaudeville acts, magicians and comedians. Tour de Fat revelers are encouraged to wear costumes and everyone 21 and older will be able to enjoy some of the American craft beer icon’s year-round line-up including New Belgium’s flagship beer Fat Tire, Voodoo Ranger IPA and Citradelic Tangerine IPA.
Since 2000, Tour de Fat has raised close to $5 million for non-profit partners and hopes to generate more than $600,000 in support of local causes this year. The San Diego stop will benefit San Diego County Bicycle Coalition and San Diego Mountain Bike Association.
Battle of the Bands
When: Thursday, June 15, 2017
7:00 p.m. – 11:00 p.m.
Location: Tin Roof Bar
401 G St, San Diego, CA 92101
How Bands Win: Attendees will receive one voting token for each New Belgium beer they purchase at the Battle of the Bands. The band with the most tokens at the end of the night will play the Tour de Fat San Diego stop. Each token represents a $1 donation and proceeds from the evening will be split evenly between San Diego County Bicycle Coalition and San Diego Mountain Bike Association.
Tour de Fat San Diego
Saturday, July 8, 2017
4:00 p.m. – 9:00 p.m.
*This show is 21+
1600 Pacific Hwy, San Diego, CA
Main Stage Entertainment:
- The Naked and Famous
- Battle of the Bands winner (TBD)
- Sputnik, featuring performers, vaudeville acts, magicians, comedians, and mind-blowing provocateurs
- Fire Leopard Sedan Halen
The mission of the San Diego County Bicycle Coalition is to advocate for and protect the rights of all people who ride bicycles. The organization promotes bicycling as a mainstream, safe, and enjoyable form of transportation and recreation. The funds generated from Tour de Fat support SDCBC in providing free community bicycle education courses to encourage more people to ride in their daily lives and awareness for safe streets and bicycle infrastructure.
The mission of the San Diego Mountain Bike Association is to advocate for outdoor recreational access throughout San Diego County, foster respect for the environment and educate trail users in safe and appropriate mountain biking use, provide expert assistance in sustainable trail design, building, and maintenance and work with other trail user groups, land managers, and policy makers to develop fair and responsible policies governing the use of public and private lands. The funds generated from Tour de Fat will allow SDMBA to rise to a new level of member service, communications, and more efficient operations.
- Tickets: $25 +fees
- Tickets are first come first served and are available for purchase in advance online
- Donations for non-profits will be accepted at the show
For more information about the Tour de Fat San Diego stop, performers, or to purchase tickets, visit newbelgium.com/events/tour-de-fat/city/san-diego.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire and the new Fat Tire Belgian White coming August 2017, New Belgium brews fourteen year-round beers; Citradelic Tangerine IPA, Citradelic Lime Ale, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Dayblazer Easygoing Ale, Tartastic Lemon Ginger Ale, Sunshine Wheat, 1554 Black Ale, Bohemian Pilsner, Abbey Belgian Ale, Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.