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CBRE Launches Innovation Hub

5 New Videos Highlighting Emerging Retail Trends

Hub Will Regularly Feature Content Examining New Retail Strategies, Technologies

Los Angeles CA— On Thursday, CBRE unveiled its Retail Innovation Hub webpage with the release of five new videos examining timely retail topics ranging from the evolving mall format to strategies for fostering retail authenticity.

The Innovation Hub provides CBRE clients, media and employees a resource for continual insight on emerging trends in the industry. The page features content in video, text and graphical format highlighting top-of-mind subjects for modern retailers and retail-center owners.

In addition to videos, the hub will host CBRE research reports and other perspective pieces on the industry’s advancements.

“We’ve found that the most effective and compelling way to provide this type of content for our clients and professionals is in a multimedia format,” said Melina Cordero, CBRE Head of Retail Research, the Americas. “Retailers, retail-center owners and our own Retail professionals must be nimble to adapt in today’s retail market. Our aim is for the analysis and perspective that we post on this hub to help them stay ahead of the industry’s trends.”

CBRE marked the launch of the Innovation Hub by posting five new videos, which follow the first three that debuted last May. The new videos feature CBRE executives and professionals examining innovative strategies and trends in today’s retail market:

Adapting Tenant-Landlord Relationships:

Lease terms are getting shorter to allow both retailers and retail-center owners more flexibility. Meanwhile, owners are enhancing their centers’ draw with offerings like concierge services.

The Mall’s Makeover:

Mall owners, seeking to reduce their reliance on slow-growth categories like apparel, are adding more entertainment, restaurant concepts and nonretail uses like medical offices and fitness operators.

Restaurants Reimagined:

As the industry expands, some chains are experimenting with delivery-only outposts and celebrity chefs are expanding into the fast-casual sector.

 Changing Consumer Tastes:

Many of today’s consumers shop at different hours due to nontraditional work schedules. Some want to shop closer to home, and most want experiences along with the goods they buy.

Social Media Influence:

Advertising has shifted focus to social media, where influencers can steer shoppers to stores and brands.

To visit the Innovation Hub, click here.


About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue).  The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide.  CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.  Please visit our website at www.cbre.com.