San Diego CA— Carlsbad resident Larissa Roman, with more than 20 years of leadership management experience in the non-profit sector, has joined 2-1-1 San Diego as vice president of development. Roman will develop and oversee all individual and corporate giving activities in San Diego and Imperial counties to enhance and expand 2-1-1 San Diego’s mission and budget to provide quality services to our community.
“2-1-1 San Diego is a local nonprofit organization with an effective business model supported by a diverse funding stream that includes support from the County of San Diego, as well as nonprofit and corporate partners,” said John Ohanian, president/CEO, 2-1-1 San Diego. “We know that having a leader like Larissa with a proven record in donor development will help 2-1-1 secure more support of corporations, foundations and individual donors and continue to improve the health of the entire San Diego community.”
Ohanian said Roman’s vast background in donor development and in building meaningful relationships with both individuals and corporate entities will complement and elevate 2-1-1’s financial support to meet the needs of 2-1-1’s clients and expand awareness of 2-1-1 and its recently launched state-of-the-art Community Information Exchange (CIE). CIE is a collaborative multi-dimensional needs assessment that provides case planning, facilitated connection to services, through ongoing resource navigation for shared clients powered by SalesForce. The goal will be to grow philanthropic support to over $2 million annually over the next three years, officials said.
Prior to joining 2-1-1, Roman served as executive director of the American Diabetes Association’s San Diego office and executive VP of development with the National Multiple Sclerosis Society’s San Diego-based Pacific South Coast Chapter. A California native, Roman grew up in the San Fernando Valley. She has a bachelor’s degree in journalism from the California State University at Northridge. Larissa and husband Andy have two children. The family has lived in Carlsbad since 2000.
2-1-1 San Diego serves as a lifeline connecting San Diegans to more than 6,000 community, health and disaster support services, 24-hours a day in more than 200 languages, through a simple three-digit number, searchable online database and online chat. 2-1-1’s Community Information Exchange technology improves the lives and health outcomes of San Diego’s through improved care coordination that unites information across our community providers.