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Chapter One Hair and Body Lab Open in Oceanside

Oceanside CA— Chapter One Hair and Body Lab pioneers new beauty and wellness experience with the premiere of its education-driven salon in Oceanside, CA. The Lab is the brainchild of seasoned local stylist, creative juggernaut and momtrepreneur Christine Pierce and US Marine Veteran, Wounded Warrior and extreme athlete Kirstie Ennis. The new 2,000-SF space is envisioned as not only a full-service salon but a place for collaboration, growth and knowledge sharing among stylists and educators. The Grand Opening will be held on the evening of Saturday, Dec. 2 and is open to the public.

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  • What: Chapter One Hair and Body Lab Grand Opening
  • Where: 1317 S. Coast Highway, Oceanside, CA 92054
  • When: Sat. Dec. 2, 2017 from 6:00 – 10:00 pm

Get to know the Chapter One Hair and Body Lab family as they celebrate the Grand Opening with an evening of fun and education punctuated by food, signature cocktails, cigars, swag bags and much more. Gorgeous live models will showcase an array of covetous looks styled by Alter Ego Italy products set to body-moving music.

The women-owned Lab is on a mission to create a safe, comfortable and empowering environment for customers, stylists, and educators. Large windows frame views of a historic neighborhood while modern custom furnishings decorate the interior and create a welcoming ambiance. A crew of five experienced stylists will offer clients a roster of personalized services including haircut, color, and styling as well as restorative massage. Local partnerships include art by ManRabbit and clothing from Behold & See Co. which will be on display and available for purchase.

Chapter One Hair and Body Lab will feature products by renowned haircare innovator Alter Ego Italy. “We are thrilled to partner exclusively with Alter Ego Italy. Their products represent the most progressive science in hair care while maintaining unmatched integrity through nourishing ingredients and next-level support and education,” said Pierce.

“For over 30 years, Alter Ego Italy has been a worldwide leader in the manufacture of high-quality exclusive salon hair color, care, styling and specialty treatment products. Alter Ego Italy is proud to welcome Christine Pierce and the Chapter One Team as the first Alter Ego Italy concept salon in Southern California,” said Jim DeBerry, Industry Consultant on behalf of Alter Ego Italy.

When not renewing flyness in men and women, the Lab will host education sessions for stylists looking to add the latest tools and techniques to their skill set in a space that is conducive for learning and collaboration. Past events include hands-on tutorials with leading educator Anthony Edge and an evening with Alter Ego Italy.

Created by long-time Oceanside residents, Chapter One Hair and Body Lab seeks to become a space where people can come together. Committed to giving back, the Lab is working with local nonprofits, including Feeding the Soul, and plans to host a variety of events benefitting the community. Part of the Eco-Circle of salons, The Lab is also devoted to minimal waste and environmentally responsible management.

Learn more about Chapter One Hair and Body Lab and book appointments by calling (760) 685-6143. Stay up-to-date at the Chapter One website (www.ChapterOneSalon.com) launching on Dec. 2.


About Chapter One Hair and Body Lab

Launched in 2017, Chapter One Hair and Body Lab is an education-driven space for cosmetologists and aestheticians to expand their knowledge and share their skills. A commercial salon by day and classroom by night, the Lab aims to bring together the best in personalized customer service and cutting-edge beauty and wellness education. Follow us on the web at www.ChapterOneSalon.com and @ChapterOneHBL on Instagram to get inspired.