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Grocery Store Speakeasy Serves Up Brazilian-Inspired Brew on March 14

San Diego CA— Kicking off its first Backroom Beer Pairing of the year on March 14, Barons Market will join forces with Chula Vista brewery Novo Brazil to offer delectable dishes with Brazilian-inspired craft beer at each of its seven Southern California locations.

“For this year’s Backroom Beer Pairing series, we wanted to spotlight up-and-coming breweries that bring creativity and innovation to Southern California’s beer scene,” says Rachel Shemirani, vice president of marketing for Barons. “Novo Brazil was the perfect fit to kick off our 2018 pairings as key players in the growth of South Bay beer.”

These craft festivities transform loading docks and stock rooms into food and local brew speakeasies – all for a good cause. To fight hunger throughout Southern California, Barons Market will donate 100 percent of proceeds from its four San Diego locations to Feeding San Diego and from its three Temecula Valley locations to Feeding America Riverside San Bernardino Counties. In 2017, the market raised more than $26,592 for local organizations through its quarterly pairings.

Barons’ Backroom Beer Pairings bring an exciting twist to the family-owned market, offering the inventive brews of Novo Brazil and a carefully-curated, mouthwatering menu from an exclusive team of food and beer experts.

  • Ipanema – A double dry hopped beer paired with Dubliner cheddar artichoke dip.
  • Belo Blonde – A golden ale with a mix of spicy and fruit aromas paired with teriyaki chicken and pineapple skewers over rice.
  • The Mango – A blend of floral aroma and sweetness paired with pizza Romano burrata and prosciutto pizza.
  • Chula Pils – A beer named after the City of Chula Vista with a Southern California style paired with spicy key lime shrimp tacos.

To join the fun, head to one of Barons Market’s seven Southern California locations from 6 p.m. to 8 p.m. on March 14. Tickets will sell out, so purchase yours for $15 today.

To learn more about Barons Market and view a list of all Barons locations, please click here. To learn more about Novo Brazil, click here.