San Diego CA— The Building Industry Association (BIA) of San Diego has named Pardee Homes’ April Gingras president of its Sales and Marketing Council. Gingras, former vice president of the Council, will take on an expanded role in marketing, sales and membership oversight for the Council’s affairs in the San Diego region.
As vice president, Gingras helped implement creative ideas, played an essential role in leading many successful Leadership Summit events and helped significantly grow the organization’s membership.
“I’m confident April will be able to continue to assist the Sales and Marketing Council to greater success in this new role,” said Jimmy Ayala, division president of Pardee Homes San Diego. “Gingras’ sales expertise and keen passion to lead will help further the organization’s aim to engage the community to pursue individual excellence, expand knowledge and skills, and inspire creativity throughout the San Diego region.”
Gingras currently holds the position as sales manager at Pardee Homes. In this role, she leads the sales team’s strategies and incentive programs to maximize home sales and deliver superior customer service to the San Diego region. Prior to joining Pardee Homes, Gingras served as a multimedia account manager for the Tribune Publishing Company. There, she helped to address the marketing needs of local real estate agents and new home builders by preparing updated analyses of current market conditions and developing strategies to deliver effective consumer messaging. A long-time member of the BIA of San Diego, Gingras has served on the Board since 2012 and has carried out roles on the Sales and Marketing Council as vice president, as well as treasurer and secretary. Gingras holds a California Department of Real Estate License and is a member of the North San Diego Association of REALTORS®.
“We are thrilled to announce April’s position as president of the BIA of San Diego’s Sales and Marketing Council,” said Borre Winckel, CEO of the BIA of San Diego. “With more than eight years demonstrating exceptional leadership, we look forward to April’s continued guidance in delivering growing value to our organization.”
A winner of the prestigious National Association of Home Builder Nationals’ Silver Awards, the BIA of San Diego’s Sales and Marketing Council is the region’s leading forum for building industry marketing professionals. The organization strives to promote distinguished professionalism through enhanced industry-specific workshops, educational seminars and motivational programs that facilitate membership to respond to housing challenges, opportunities and trends within the community.