Schmidt’s position focuses on continuous improvement and delivery of a seamless customer experience
San Diego CA— San Diego County Credit Union® (SDCCU®), one of Southern California’s largest locally-owned financial institutions, is pleased to announce that Nathan Schmidt has been named Executive Vice President, Chief Experience Officer and Digital Channels for SDCCU. In this elevated role, Schmidt is responsible for management of the overall customer experience including further oversight of customer interactions with the SDCCU brand, in addition to his existing responsibilities which include marketing, advertising, digital channels, product development, business development and community and media relations at SDCCU. The new role was developed to ensure focus on continually improving and delivering a seamless customer experience.
With over 20 years of experience leading marketing and e-services operations for credit unions, Schmidt joined SDCCU in October 2011 as EVP, Marketing and Business Development. In 2018, he became EVP, Brand Strategy and Digital Channels where he added management of the Digital Channels department to his role. Schmidt has a track record of driving many successful initiatives and a proven ability to drive revenue and profit gains through market analysis, customer insight and planning.
“Since joining SDCCU’s executive leadership team nine years ago, Nathan has proven to be a highly effective and strategic leader,” said SDCCU President and CEO Teresa Campbell. “He continuously raises the bar on creativity, service, strategy and execution, and I know he’ll continue to excel taking on the Chief Experience Officer role.”
Schmidt has earned notable recognition for his accomplishments and leadership in the time he has been with SDCCU. In 2019, he was named among SD Metro Magazine’s Men of Influence. He was selected as the 2017 Marketing Professional of the Year by the CUNA Marketing and Business Development Council. In 2015, he was named a Credit Union Rock Star by CUNA. He was also named Brand Professional of the Year by One Club San Diego, San Diego’s premiere marketing association, the organization that recognized SDCCU as Brand of the Year in 2014. He was selected by SD Metro Magazine for the “40 Under 40” award. He was also named a “Trailblazer 40 Below” by the Credit Union Times, recognizing young credit union executives who are working at warp-speed to better the future of the credit union industry. Schmidt was also selected as a finalist for the inaugural “Marketing Executive of the Year” award by the San Diego Business Journal and winner of the Young Influential award by the San Diego Daily Transcript. Schmidt’s work was acknowledged in 2020 with a MAC Award and was also designated with the highest honor as the MACQUEE winner.
Schmidt has a Bachelor’s degree from California State University, Sacramento, and a Master’s in Business Administration from Saint Mary’s College of Moraga, Calif. He serves on the Board of Directors of the San Diego Bowl Game Association (SDBGA), whose mission is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl game and festival of events.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $9.3 billion, over 424,000 customers, more than 40 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. For more information, visit www.sdccu.com.