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SD Loyal Announces Grand Opening of Brick and Mortar, “The Shop at SD Loyal”

Mission Valley storefront also home to new SD Loyal headquarters as professional team moves to invest in the future and set the stage for ongoing growth

San Diego CASan Diego Loyal SC (SD Loyal) celebrates the grand opening of “The Shop at SD Loyal”, a new storefront adjacent to the Fashion Valley Mall where team merchandise and souvenirs, currently available on the SD Loyal online shop, will be available for purchase. It will also serve as the new SD Loyal headquarters, with offices and workspaces for club staff.

“The SD Loyal new storefront and headquarters in the Mission Valley is a great way to connect with our growing fanbase,” said Warren Smith, President of the SD Loyal. “This is another step in our continued mission to make San Diego an even greater place live, work, and to play and further demonstrates that SD Loyal is ‘Here to Stay.’”

(Photo courtesy: San Diego Loyal Soccer Club)

The storefront, located at 655 Camino de la Reina, will be open to the public starting Tuesday, Dec. 1, and following social distancing protocols, will allow three fans in at a time to browse and shop during its operating hours, from 11 a.m. to 7 p.m. on Monday through Saturday.

To kick off the grand opening, the team is announcing its “12 Days of Loyal” holiday event. Each day from Dec. 1 to Dec. 12, there will be a new daily discount or new item launched on the team’s social media handles to celebrate the holiday season, starting with 30 percent off a new SD Loyal scarf on opening day.

To learn more about “The Shop at SD Loyal” and other team updates, please visit SDLoyal.com.

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