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New Local Music Label Gets Song’s Television Debut on CW

Carlsbad CABitchin’ Sauce recently launched a music label called Bitchin’ Music Group in November with distribution through Universal Music Group. The label plans to focus on developing established and up-and-coming artists across the americana, country, and rock genres.

On Thursday, February 4, 2021, L.A. Edwards’ first single from Blessings From Home, Vol. 1, “Trouble” made its television debut on the new CW series Walker. CW even made a custom music video with clips from the show, which is currently on the CW youtube!

Also,  L.A. Edwards will soon be releasing their first single from their second album, which is scheduled to be released in March.

Following the success of Bitchin’ Sauce Presents, Bitchin’ Sauce is deepening their alignment within the music space, launching a new music label called Bitchin’ Music Group in affiliation with Universal Music Group. The label plans to focus on developing established and up-and-coming artists across the americana, country, and rock genres. Currently, the music studio is under construction in Nashville, where future artists will be able to record and work on their sound.

“We are thrilled to be launching Bitchin’ Music Group with Universal,” said L.A. Endwards. “We were on tour full time when we started Bitchin’ Sauce. At first, we thought Bitchin’ Sauce would
just supplement our crazy life on the road, but it obviously became something bigger than that and we have been devoting most of our time building the Bitchin’ brand over the last 10 years.
We’ve been doing music on the back burner the whole time, playing shows when we’re on sales trips, solidifying our sound, and writing songs about the whole ride. “Blessings From Home;
Volume 1” was recorded back in January pre-pandemic at Bear Creek Studios in Washington just outside Seattle. Ryan Hadlock(Lumineers, Foo Fighters, Vance Joy) did an excellent job producing it and we had members from Tom Petty and the Heartbreakers playing in the session band. We got snowed in for a week and came out on the other side with something we’re really proud of. We’re so excited to finally get it out there and get backinto the music space!”

The label’s first record will be Blessings From Home: Volume 1, from Bitchin’ Sauce co-founder L.A. Edwards. The album will be released in 2 volumes and features Ron Blair and Steve Ferrone of Tom Petty & The Heartbreakers, and was produced by Ryan Hadlock (Lumineers, Vance Joy, Foo Fighters) at the renowned Bear Creek Studios. Their lead single “Trouble,” which can be listened to HERE came out on 10/30 with the full Volume 1 released Dec. 4.

Following their 2018 debut album True Blue , L.A. Edwards generated nearly half-a-million streams independently and were named “Flat out amazing” by No Depression . It led to performances with The Beach Boys, Jefferson Starship, Amanda Shires, and The White Buffalo as well as appearances at Pilgrimage Festival, Bumbershoot, Kaaboo, FloydFest, and AmericanaFest.
Bitchin’ Sauce Presents was a virtual concert series built to help support artists sidelined by COVID-19. The show featured 10 different artists: Shakey Graves , Jamestown Revival , Nikki Lane , Lillie Mae , The White Buffalo , Lucinda Williams Dawes , G-Love , Jaime Wyatt , and Jade Jackson.

About Bitchin’ Sauce

Bitchin’ Sauce’s unconventional business model is a reflection of the unique lives of Bitchin’ founders, husband and wife, Starr Edwards and L.A. Edwards. The third of four children, Starr grew up living a nomadic life on the West Coast. Primarily self-taught in the kitchen and the office, her deeply rooted independent mentality along with her background as a vegan personal chef has poised and aided her in the foundation of the company. She has spent her career sharing her knowledge in food innovation, healthy living, entrepreneurship, business management, and family values. As the Bitchin’ brand continues to grow, Starr’s hand-crafted business model continues to distinguish itself with hallmark determination and inventiveness. Bitchin’ Sauce can be found in major  retailers nationwide such as Costco, Target, Walmart, Whole Foods, etc.

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