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Ronald McDonald House Celebrates Owen Abrams for Virtual Red Shoe Day-Updated

Update: The matching total for Celebrate Owen Day, May 6,2021, will be increased from $6k to $25k. As the kickoff to the 12th annual Red Shoe Day nears, we’re thrilled to see our sponsors, GEICO and the Witte Family Charitable Trust, increasing their matching donations to benefit the Ronald McDonald House of San Diego in honor of Owen Abrams.

San Diego CA—To kick-off the 2021 virtual Red Shoe Day fundraiser, Ronald McDonald House Charities of San Diego is honoring Owen Abrams and his remarkable progress with “Celebrate Owen Day” on May 6 featuring dollar for dollar donation matching up to $6,000.

When Owen Abrams was born prematurely, his parents – Darlene and Nick – relied heavily on the Ronald McDonald House to give them a place to sleep, eat, work and receive emotional supporting during Owen’s extended stay in the hospital. Owen fought for nearly two years before he was strong enough to go home and now is a thriving six-year-old and proud big brother.

To kick-off the 2021 Virtual Red Shoe Day fundraiser, Ronald McDonald House Charities of San Diego will honor Owen Abrams and his remarkable progress with Celebrate Owen Day on May 6 featuring a fundraising goal of $6,000 – that will be matched dollar for dollar, up to $6,000, by GEICO and the Witte Family Charitable Trust.

“Our Red Shoe Day is about finding a reason to celebrate and share gratitude with the San Diego community for their continued support of our House and the families we serve,” said Chuck Day, president and CEO of San Diego’s Ronald McDonald House. “While we won’t be raising money at intersections throughout the county, this month long virtual fundraiser will highlight our generous donors, selfless volunteers and inspiring families, who truly make our House a home.”

In addition to the virtual Red Shoe Day fundraiser, San Diegans will once again be able to add a $1, $2, or $3 donation to their favorite McDonald’s order at participating locations May 4 to
June 6 at participating San Diego County restaurants.

Visit RedShoeDaySD.com to register for the virtual event, create a fundraising page or donate directly. San Diegans can also donate by texting REDSHOE to 243725. Proceeds from Red Shoe
Day help families access free services including meals, lodging and emotional support during their child’s hospital stay. Each year, more than 15,000 family members access services at the
Ronald McDonald House.

Red Shoe Day is supported by title sponsor McDonald’s, featuring support of both local San Diego County McDonald’s Owners and the McDonald’s Long Beach Field office. Other sponsors
include San Diego Gas & Electric, NEWS 8, GEICO, Walmart, Kiwanis Club of San Diego, McDonald’s of San Diego County, iHeartRadio, Swinerton Renewable Energy, The UPS Store, Roofing & Restoration Services of America, San Diego Moms and Jenna Carlisi-Iler.

  • Facebook: facebook.com/rmhcsd
  • Instagram: @rmhcsandiego


About Ronald McDonald House Charities of San Diego

For over 40 years, Ronald McDonald House Charities of San Diego has provided a “home-awayfrom- home,” which keeps families close to one another and the care they need when their child
is being treated for serious, often life-threatening conditions at local hospitals. San Diego’s Ronald McDonald House was specifically designed to provide the necessities of home – including 56 guest suites, family kitchen and a children’s play area – to help strengthen families and bolster their psychological well-being during difficult times regardless of their situation or ability to pay. The Ronald McDonald House creates an emotional and physical sanctuary for nearly 15,000 family members each year. To learn more, visit rmhcsd.org.

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