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Urban Plates Officially Launches Restaurant Subscription Membership Program ‘Plate Pass’

San Diego CAUrban Plates—the chef-driven, fast casual restaurant brand offering healthy, made-from-scratch meals at affordable prices—officially launches its subscription membership program, Plate Pass. The first of its kind in the industry, Plate Pass is a monthly subscription that makes every menu item $10 (or less) for a fee of just $10 a month.

Available exclusively on the Urban Plates app (download for iPhone and Android) for dine-in and takeout orders, Plate Pass offers the entire breadth of the Urban Plates menu, which includes over 30 individual entrées (average cost $13.50) across four sections (plates, salads, sandwiches, and bowls) for $10 or less. Plate Pass memberships are valid for one month from the date of purchase and automatically renew unless canceled.

Following a pilot program run, members saw an average savings of $42 per month using Plate Pass. To mark the official launch of the program and make the savings that much greater, Urban Plates is pricing its $10 Everyday Menu items at $9 exclusively for Plate Pass members. All of this is part of the brand’s mission to make craveable, wholesome, and healthy food accessible to all.

“Everyone wins with Plate Pass,” says Urban Plates Co-Founder and CEO Saad Nadhir. “Members get any of our entrees for $10 or less and save an average of $42 per month for a low $10 monthly fee.  The quality, variety, and great taste of Urban Plates is now accessible to all.”

For more information about the Plate Pass program, how it works, and how to sign up, visit https://urbanplates.com/plate-pass/.


About Urban Plates

Urban Plates began in 2011 with a single restaurant in Del Mar, California; there are currently 19 locations, with more to come in 2021. Headquartered in Encinitas, CA, the brand has locations throughout San Diego, Orange County, and the greater Los Angeles area, with additional restaurants in Northern California and Washington D.C. Urban Plates’ expansive menu items are made fresh in-house, from scratch, every day and feature clean (organic whenever and as much as possible) ingredients. Recipes feature exclusively GMO-, antibiotic-, and hormone-free, grass-fed, and finished steak; line-caught tuna; sustainably sourced seafood; and humanely raised and sourced, cage-free, hormone-free chicken. The group works exclusively with farmers and ranchers that meet its ethical and environmental standards. With menus that include gluten-free, plant-based, dairy-free, pescatarian, low-carb, or any combination of the above, Urban Plates is committed to bringing variety and honest value to its guests. Follow Urban Plates on Instagram at @urbanplates, visit the brand online at www.urbanplates.com, or on Facebook.

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