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Belgian Waffle Ride Cycling Event Set for North City-San Marcos July 16-18

European inspired cycling event will feature a two-day EXPO, beer garden,
Belgian waffles and more

San Marcos CA— North City, a vibrant and evolving North County destination, is set to host the unique and extremely challenging Belgian Waffle Ride (BWR) from July 16, 2021, through July 18, 2021. Postponed last year due to the COVID-19 pandemic, this year’s event will feature a newly augmented 132-mile route with more than 12,000 feet of climbing and over 50-miles of off-road terrain, 70 vendors, a mile-long finishing circuit within its perimeter and Belgian Waffles and beer at the finish line.

An extremely challenging race in the spirit of the great European one-day Spring Classics, the BWR is a three-day party featuring new events for 2021, including a Friday night LOOK CRIT-CROSS race for different categories, live music and a massive beer garden. Racers and event patrons will be treated to Belgian waffles and fries, BBQ, cheese, bread, salad, Lost Abbey Belgian Ale and more.

“The Belgian Waffle Ride is the biggest event of its kind in the United States this year and it’s incredible to see how the event has grown in popularity and participation,’ said Michael Marckx, founder of Monuments of Cycling (MOC) and creator of the Belgian Waffle Ride. “We couldn’t have created this legacy event without the support of our long-time partners, including Lost Abbey Brewing who have been with us for nine years. Now, we’re settling into an expanded footprint at North City and look forward to growing the event there along with the continued evolution of the ‘city within a city’.”

The three-day event will feature the following:

  • Friday, July 16 from 12 pm – 6 pm: BWR EXPO & Registration
  • Saturday, July 17 from 10 am – 9 pm: BWR EXPO, Registration & VIP/Media Event
  • Sunday, July 18 at 7 am.: BWR Race Start; EXPO, Waffles, Music, Beer, Fun and Games from 10 am – 6pm

“We are excited for the opportunity to host one of the largest cycling events in the country,” said Andy Tenn, senior project manager at Sea Breeze Properties. “North City’s ideal location, urban layout, accessibility and variety of local businesses make it the perfect venue to entertain cyclists and observers alike.”

The Belgian theme will be in full force with a host of unique entertainment features, a variety of craft beers reflecting the monastic brewing traditions of Belgium and more. Attendees can peruse a wide range of offerings from event sponsors and over 70 vendors, test ride a Canyon and people-watch in Belgian bliss. For more information, visit https://belgianwaffleride.bike/ pages/california.


About North City

North City, a vibrant and evolving destination, is a “city within a city” located in San Diego’s North County and immediately adjacent to California State University at San Marcos (CSUSM). A collaborative effort between the City of San Marcos and developer Sea Breeze Properties, the North City development overall is projected to include: 3,000 units of mixed housing, including single-family, market-rate apartments, affordable housing and CSUSM affiliated student housing; 375,000 square feet of mixed retail, including restaurants, grocery, entertainment, and other services; 750,000 square feet of commercial office; and 20 acres of parks and trails. North City’s compact area, strategic location, and easy access to existing mass transit make it the most exciting new development in the region. For more information on where to eat, play and stay in North City as well as development and leasing updates, visit https://www.northcity.com/. Or follow along on Instagram, Facebook and LinkedIn at @northcitysandiego.

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